This cracks me up.

For CBS’s Fall Lineup, Check Inside Your Refrigerator - New York Times: "The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,”"

OK, this is wrong on so many levels.