9.03.2007

Bad Headlines Make Bad News

Not to be picky, but bad headlines are a pet peeve of mine. As I look at it, the headline writer has about eight words to make me want to read more or move on. It's no time to be cute or coy. Just tell me in plain english what the story is about.

CNN is notorious for dumb headlines. I've noticed that with CNN's site redo, the headline copy has not gotten any better. In fact, it's a haven for the brief but boneheaded sentence.

CNN's not alone though. Tonight I wandered over to MSNBC where I saw this gem. I'm still not sure what a Half Kid is, but at least one of their poles has been misdiagnosed.

1 comment:

chuck said...

So, let me get this straight. These kids (half kids) are actually whole kids? How do you mess up that diagnosis. I mean, it's pretty much a visual thing, right? Sheeesh!