Sarah has left a new comment on your post "Oh great. Just great.":
So, I take it Hal is not a regular reader of your blog, based on his announcement this morning. I just recently started reading your blog and I had to chuckle a little when he whipped out that little brochure. He-he!
Ah, contraire. In fact, Hal does read the blog on occassion. In a world as small as ours has become, I sort of assume people read it. In other words, if I wrote it, I probably really meant it. :)
I have no problem with Hal's use of the brochure this morning to clarify facts and engage people in a discussion about apologetics. What I was referring to in my earlier post was the wholesale co-branding of sermon series' with the movie...churches who ordered the banner, the web splash, the invite cards, and back drop, the mailout postcard and the commemorative bumper stickers. These are folks who have tens of thousands into branding a series.
Sunday mornings are an odd duck. Pastors have 52 of them. Back out two for Christmas and New Year, two for Mothers and Fathers Day, and three other stinker weekends for Labor Day, Memorial Day and the 4th of July, and you have 45 Sundays. Figure two bad weather weekends, one back to school weekend, another for Thanksgiving and one for Easter. you're down to 41. Subtract at least one for a bad speaker you invited in unaware, and you have 40 Sundays. That's 40 shots in front of your main crowd, most who attend 3 of 4 Sundays at most. That means you have about 30 tries per year with people...and you dedicate four of them in reaction to a movie.
That puts these folks in a precarious position of having dedicated a large chunk of their people's time (and their own opportunity) to that series being successful. If the movie bombs, you have flushed 10% of your 'good sundays' down the pooper. You end up rooting for the movie in some perverse way, so that your series comes off as brilliant.
I thought Hal's treatment of it was fantastic....reflect on it for ten minutes and move along. In relation to the book I quoted a few days ago, I say "More John Piper, Less Pied Piper."