1.12.2006

We get letters...we get letters...we get lots and lots of letters...

Ok, how many of you read that title and burst into song? Let me see your hands. Yes, yes...and yes. I see those hands. You watched too much TV in the late 80's.

This morning, our vast editorial staff sifted through the voluminous mailbag and pulled out a letter from a reader. For whatever reason, we have decided to answer it.

hey randy...
i was wondering if you could maybe devote a post to what exactly you do as marketing director at ihop? i'm just curious... :)


Now upon cursory examination, this letter appears to be an innocuous inquiry into my daily doings, and while there remains a possibility that it could be a prodding, antagonistic letter (So what on earth do you do!?!). However, I think otherwise, so here goes.

I'm an intercessory missionary.
This is non negotiable. More than anything else, I'm called to help maintain a perpetual solemn assembly before the Lord. IHOP has been doing this with 24/7 worship and prayer since 1999. I am in the prayer room between 12 and 20 hrs a week.

I lead the marketing team.
Comprised of two designers, one marketing coordinator and myself, this team works closely to provide design for all printwork for the Missions Base. This team was assembled before I came on the scene, so I can take little credit for their excellent work. I do have a Powerbook, which allows me to appear to be a contributing part of the meetings, but in reality, most of what I do is nod thoughtfully and say "mmm-hmmm" when they're talking.

I try and edit some of the words around here
Rarely in the history of Christendom has a more verbose people gathered. This means we generate a lot of words. I try my best to edit the email blasts and other written pieces emanating from IHOP, which varying degrees of success. Somewhere, my high school English teacher is finding this very, very funny.

I ponder the realm of new products.
"Products" is probably not an accurate word. "Tools" works better. These are things that we export across the US and around the world for use by pastors, intercessors, etc. My latest project has been Omega , an 8 week DVD course on eschatology.

I sit in a lot of meetings.
Having served on a church staff, church planted, and eventually leading outreach and church planting for VCC, IHOP locals assume that I might have something to contribute to various teams, so I sit in the strategy room a lot, drinking coffee and discussing long range plans with people. I have an iPod so they assume I'm a techie. I have been published so they think I'm a writer. I have funky glasses so they assume I'm funky. All this means I get asked my opinion a lot. Who could ask for more than this?

and with that, we hear our outro music...Letters! We get letters...letterrrrrrrs!

10 comments:

Brent Steeno said...

Randy a word of advice. Get a real job. This may enhance your witness on the earth. Even a 10 hour a week job would be great! You could contribute much more to society!

Blessings!

Randy Bohlender said...

Brent. Hold on. I'm investigating the ethics of firing someone via a blog.

For those who do not know it, Brent is my trusty aide-de-camp and will not really be fired for this. Perhaps fired, but not for this.

christa said...

ummm....nice hat?!!

Randy Bohlender said...

Christa...do not mock what you do not understand. In context, it was a perfectly good hat to wear. Note accompanying seersucker sailor suit and crisp white t-shirt. I was an admiral. For a day.

chuck said...

Fantasy Island meets Miami Vice with a guest spot on Love Boat?

Mikie3toes said...

Don't diss the hat. I had to wear one of those when I was an 'official' sailor. It does give one the feeling of power.

I haven't had a chance to actually read what you wrote for Omega. My prayer is that it will touch the lives of many. My hope is it goes beyond my scope of technical writing for the Navy in which I used an awful lot of big words, phrases that made no sense and directions written like the directions on an item from 'the dollar store." However, the Navy thought it was exactly like guv'ment writing out to be.

Randy Bohlender said...

Are you inferring that I am wearing the hat in an unofficial manner? Walk the plank, matey....

Mikie3toes said...

Touchy about the hat are we? To think, I was coming to your defense... It did make me look at that old Navy 8x10 of me and make me smile in nostalgic remembrance. Sigh...

Mikie3toes said...

I'v been trying to sing "In the Days of Noah" and all that comes out is: letters.... letters.... all we get.... are letters

The 'Lucky One' said...

i can't believe you picked my letter out of the thousands this morning... :) It almost feels like i won the lottery - well, kind of. I was definitely not insinuating that you didn't do much of anything important - i was rather curious about what the marketing scene at ihop entailed. thank you for enlightening me and doing it with the wonderful randy bohlender flair. :)