Jackson came back from a local Christian book store the other day...
and told me that he ran across a Bible being advertised as "The official Bible of the Newsboys!". He thought it was incredibly corny. (When an 11 year old accuses you of being corny, you are corny.
It kind of made me wonder...at which point were Moses, Paul and John panicking about Bible sales until one of them suggested "We really need a celebrity endorsement - then this whole thing will just sell like crazy!". Or, do you get booted off the tour bus for using a bootleg version of a non-official-Newsboys Bible?
Mark my words, one day, marketing will go further to accomplish what Nero never could.