In case you've been in a cave somewhere, you have probably heard that Apple slashed the price of it's 8gig iPhone from $599 to $399, and slashed the 4gig model all together.

Needless to say*, early iPhone buyers (codenamed The Goobers in a secret Apple memo) are justifiably ticked. In response, Steve Jobs issued this masterful letter feigning mild surprise and offering a loving compromise.

Does any thinking person believe for one second that this was a spontaneous move of good will? I promise you this letter was written long before they whacked the price. It's a premeditated, genius show of customer service...but it was all part of the plan.

Steve Jobs, we love you for your P.T. Barnum spirit.


*This is one of the most useless phrases in all of the english language. Needless to say, we can't resist using it because it makes us feel like we're explaining things to people simpler than ourselves. Understand?


Steeno said...

Dang! That guy is good!

chuck said...