I like a guy who doesn't doof around for a half-chapter before getting to the point. Consider this - the first paragraph of the preface from John Piper's "The Supremacy of God in Preaching".
"People are starving for the greatness of God. But most of them would not give this diagnosis of their troubled lives. The majesty of God is an unknown cure. There are far more popular prescriptions on the market, but the benefit of any other remedy is brief and shallow. Preaching that does not ahve the aroma of God's greatness may entertain for a season, but it will not touch the hidden cry of the soul: 'Show me thy glory!'"
One could chew a long hard while on that first sentence. 'People are starving for the greatness of God.' It's dead-on true. Meanwhile, we're busy trying to craft our own Up with People Manifesto.